Reinoud is the Managing Director of Behold South Africa. As the principal CSR consultant he has focused his interests on the field of (Social) Impact Measurement. In particular, the Social Return on Investment (SROI) methodology has lead him to become a trained specialist who has conducted impact measurements on a variety of different entities.
In 2014 Reinoud went on to establish and be elected as the chairman of Social Value Network South Africa (SVNSA), previously known as SROI Network SA. SVNSA aims to expand the global use of social impact measurement methodologies in South Africa for both potential clients and practitioners.
Also In 2014, Reinoud started ‘The Experience Factory’ (TEF) to address the pressing and acute social problem of youth unemployment in South Africa. TEF is a social enterprise, which leverages the experience of professionals against the issue of unemployed graduates in the country.
Reinoud has a Masters’ degree from Rotterdam School of Management and his thesis in Corporate Social Responsibility inspired him to pursue this career path in 2007 when he got the opportunity from a franchising company, called Weleda, to roll out their organic body and skin care products in South Africa. Reinoud has operated within the South African CSR market for the past 8 years, building a vast network and partnering with different entities in the NGO and corporate space.
Reinoud is a true innovator and entrepreneur and believes that businesses have a role to play in the social transformation of the country through social innovation and collective partnerships with communities.
Before moving to South Africa, Reinoud was Head of Operations for the leading brand activation agency in The Netherlands, responsible for the flawless execution of promotional campaigns for clients. During his studies, he was the assistant to his predecessor, and assumed the role upon his graduation.