Reinoud Willemsen



4 Alon Rd

South Africa

Managing Director; Expert Consultant

Professional affiliated to

Reinoud is the Managing Director of Behold South Africa. As the principal CSR consultant he has focused his interests on the field of (Social) Impact Measurement. In particular, the Social Return on Investment (SROI) methodology has lead him to become a trained specialist who has conducted impact measurements on a variety of different entities.
In 2014 Reinoud went on to establish and be elected as the chairman of Social Value Network South Africa (SVNSA), previously known as SROI Network SA.  SVNSA aims to expand the global use of social impact measurement methodologies in South Africa for both potential clients and practitioners.
Also In 2014, Reinoud started ‘The Experience Factory’ (TEF) to address the pressing and acute social problem of youth unemployment in South Africa.  TEF is a social enterprise, which leverages the experience of professionals against the issue of unemployed graduates in the country.
Reinoud has a Masters’ degree from Rotterdam School of Management and his thesis in Corporate Social Responsibility inspired him to pursue this career path in 2007 when he got the opportunity from a franchising company, called Weleda, to roll out their organic body and skin care products in South Africa. Reinoud has operated within the South African CSR market for the past 8 years, building a vast network and partnering with different entities in the NGO and corporate space.
Reinoud is a true innovator and entrepreneur and believes that businesses have a role to play in the social transformation of the country through social innovation and collective partnerships with communities.
Before moving to South Africa, Reinoud was Head of Operations for the leading brand activation agency in The Netherlands, responsible for the flawless execution of promotional campaigns for clients. During his studies, he was the assistant to his predecessor, and assumed the role upon his graduation.

+27 (0) 825571244

  • Germany
  • Mozambique
  • Namibia
  • Netherlands The
  • South Africa
  • Tanzania

  • Agriculture
  • Community Development
  • Economy, Employment & TVET
  • Education
  • Energy, Water & Sanitation
  • Health

  • 04.h. Accountability vis-à-vis partners and/or stakeholders
  • 14.f. Analysis of the Social Return on Investment (SROI) and/or the societal costs & benefits of projects and programmes
  • 14.e. Coaching enterprises (private sector organisations) towards effective social corporate responsibility
  • 14.d. Coaching/fostering emerging social and inclusive entrepreneurs and business - Conceiving/improving/leveraging inclusive business models - Transformation of NGOs/donor-dependent organisations into successful social enterprises
  • 11.b. Core task analysis - Review / design / optimisation of organisational structures and assignment of mandates / responsibilities (including related funding)
  • 02.c. Development of business models and business plans (for public-sector and parastatal organisations, SOE’s, NGOs, social enterprises)
  • 14.c. Development of the social economy and facilitation of inclusive entrepreneurship: conducive environment, inclusive and sustainable business models, funding mechanisms, stakeholder transparency, management coaching, …
  • 17.b. Effective and value-for-money social services
  • 16.c. Fostering equal opportunities for and empowerment of minorities, underprivileged interest groups
  • 16.a. Fostering social cohesion
  • 06.f. Funding mechanisms – Accountability vis-à-vis funders / donors
  • 14.h. Green economy
  • 02.a. Holistic and system-based institutional, organisational and operational assessments
  • 02.d. Integrated capacity building at individual, organisational and institutional levels
  • 05.h. Leadership & Management development
  • 07.e. Mid-term and final evaluations of projects and programmes
  • 09.h. Mid-term reviews and final evaluations of projects and programmes of international development cooperation (Including theory-based evaluation)
  • 03.g. Reporting Systems – Accountability
  • 14.i. Results and/or impact-based funding mechanisms
  • 03.f. Results based management and Monitoring & Evaluation (Including: client/stakeholder focus, defining / using quality standards and performance indicators, management dashboards, balanced scorecard, …)
  • 04.g. Social responsibility of organisations
  • 10.b. Stakeholder / citizen confidence survey and perceptions studies
  • 04.e. Stakeholder needs - Stakeholder input to strategy and policy setting
  • 10.d. Training of enumerators / survey teams
  • 16.e. Youth policy
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